Nicole Roberts

Nicole Roberts has spent over eleven years at the intersection of beauty, wellness, and retail — first in buying rooms, then in product development, and eventually shaping the kind of content that actually helps people choose thoughtful gifts. Based in Chicago, she brings a Consumer Sciences background from UW-Madison and a NAHA aromatherapy certification to her role as curator at GiftScores, where she covers Wellness & Relaxation and Fashion & Beauty. Her wellness gift guide series once lifted a lifestyle publication's traffic by 34%, and she's consulted on seasonal assortments for Chicago boutiques with real shelf space on the line. She's also contributed to a beauty newsletter read by 80,000 subscribers. A facial roller collector who still reaches for a warm washcloth most mornings — that honest contradiction pretty much sums up her approach to gifting.