Adriana Herrera

Adriana Herrera knows a thing or two about the weight a gift can carry. Based in Chicago and writing for GiftScores, she brings over 12 years of hands-on experience sourcing gifts across every price point — from splurge-worthy luxuries to finds that make a $40 budget feel generous. Her B.S. in Consumer Economics from Purdue and certification through the American Association of Personal Shoppers gave her the foundation; 300-plus Chicago-area households and a $200K corporate gifting portfolio gave her the instincts. Her guides have earned spots in Chicago Magazine and WGN Radio segments, though she'll be the first to admit that even the pros overthink it sometimes — she once spent three weeks researching a $30 candle and still hesitated at checkout.